Will Tariffs Finally Make Canadians Question Their Consumerism?

Across Canada, in coffee shops, at kitchen tables, on radio call-in shows, when speaking with neighbours and work colleagues and of course on social media the angst-ridden talk is…   Tariffs are coming! Tariffs are coming! Tariffs are coming! American politics tends to be characterized by theatrics; showmanship often takes precedence over substance. Donald Trump’s threats, which aim to… Read More »

Employers Are Not in the ‘Give a Chance Business’

Many job seekers become frustrated and angry because they believe employers should take a chance on hiring them. Most job seekers fail, or refuse, to grasp that hiring is a critical business decision involving an investment of their time, money, and trust—the stakes are high. Great hires can propel a team forward, while bad hires can create setbacks,… Read More »

Your Fear of Being Seen Is Costing You Job Opportunities

Imagine you’re an executive at a major Hollywood studio. You’re meeting with two producers you’ve worked with before. They’re pitching a screenplay set in 1870s Oregon about unrequited love. Your interest is piqued. As you skim through the script, you ask, “Any thoughts on who should lead this? Pitt? Hemsworth? Butler? Pascal?”  “I can see DiCaprio playing Heathcliff,”… Read More »

 When Job Searching You Are Being Compared

Job hunting is a ‘winner takes all’ competition in which you’re compared and judged against other applicants. Putting in an application for a job is no different from entering a baking or short story contest. However, there’s one difference: there’s no second place—silver medal—nor does “everyone wins for doing their best,” hence why giving participation trophies does a… Read More »

What Will 2025 Mean for Social Media? Some Thoughts

2024… that’s a wrap! It was fun watching social media continue to evolve rapidly, especially in shaping how businesses and consumers interact online. This past Black Friday, shoppers ditched the mall in favour of shopping online. U.S. retail stores reported a modest 0.7 percent rise in sales this year versus a 14.6 percent rise for e-commerce. 2024 showed… Read More »

Rare is the Jobseeker Who Does Their Homework

In the late 90s, I was interviewing for a call centre management position with a well-known insurance company. Karl, my interviewer, and I clicked. Small talk revealed we shared a love of golf and agreed that Rhum Corner makes the best mojitos in Toronto. Karl seemed impressed by my STAR stories and experience creating incentive programs that drove… Read More »

Stop Asking Your Interviewer Cliché Questions

Most job search advice is cookie-cutter. The advice you’re following is almost certainly the same advice other job seekers follow, making you just another candidate following the same script. In today’s hyper-competitive job market, standing out is critical, a challenge most job seekers struggle with. Instead of relying on generic questions recommended by self-proclaimed career coaches, which often… Read More »

 Holiday Kindness Challenges: Spreading Joy Online

The Internet’s most powerful ability is its propensity to spread. This holiday season, amidst the hustle of shopping, party planning, and reflections, let’s use this power to spread joy and generosity. This December, I invite you to transform your social media feeds into a canvas of goodwill, reminding your followers and communities that even small acts of kindness… Read More »

What Difference Will You Make to an Employer?

It’s common knowledge that companies don’t hire the most qualified candidates. Employers hire the person they believe will deliver the best value in exchange for their payroll cost. Since most job seekers know the above, I’m surprised that so few mention their Employee Value Proposition (EVP). Most job seekers list their education, skills, and experience without substantiating them… Read More »